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The Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germany
This book analyses the comparative advertising directive, giving background to the regulation of comparative advertising in the UK and Germany.
| Author(s) | By Ansgar Ohly, Michael Spence. |
|---|---|
| Publisher | Bloomsbury Publishing PLC |
| Format | Hardback |
| Pages | 144 |
| Published in | United Kingdom |
| Published | 1 Jan 2000 |
| Availability | Available |
This book analyses the comparative advertising directive, giving background to the regulation of comparative advertising in the UK and Germany.
Comparative advertising in the United Kingdom: self-regulation; common law; statute; conclusion. Comparative advertising in Germany: the history of S1 UWG; the application of S1 UWG to comparative advertising; the judicial implementation of the Directive.
Michael Spence is a Fellow and Tutor in Law of St Catherine's College,Oxford.
