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The Impact of Advertising Law on Business and Public Policy
He examines their tendency to discourage beneficial advertising such as explicit comparisons, and analyzes their potential for protecting consumers from significant injury caused by deceptive advertising. The book begins with an innovative analysis of the Constitutional protection afforded advertising under the First Amendment.
| Author(s) | By Ross D. Petty. |
|---|---|
| Publisher | Bloomsbury Publishing Plc |
| Format | Hardback |
| Pages | 248 |
| Published in | United States |
| Published | 8 Sept 1992 |
| Availability | Not yet available |
He examines their tendency to discourage beneficial advertising such as explicit comparisons, and analyzes their potential for protecting consumers from significant injury caused by deceptive advertising. The book begins with an innovative analysis of the Constitutional protection afforded advertising under the First Amendment.
Background Advertising and the First Amendment The Goals and Evolution of Advertising Law The Effects of Advertising The Principal Advertising Laws Regulation in the Public Interest by the FTC Competitor Lawsuits Under the Lanham Act The FTC vs. th
ROSS D. PETTY is an Associate Professor of Law at Babson College. He is the current holder of the Roger Enrico Term Chair. Prior to joining academia, he was an attorney at the Federal Trade Commission for ten years, specializing in advertising and antitru
