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Social Media Communication: Concepts, Practices, Data, Law and Ethics
| Author(s) | By Jeremy Harris Lipschultz. |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Pages | 276 |
| Published in | United Kingdom |
| Published | 16 Sept 2014 |
| Availability | Not yet available |
Preface 1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New Media
Jeremy Harris Lipschultz is Isaacson Professor in the School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz i
