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Social Media Communication: Concepts, Practices, Data, Law and Ethics
Author(s) | By Jeremy Harris Lipschultz. |
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Publisher | Taylor & Francis Ltd |
Format | Hardback |
Pages | 268 |
Published in | United Kingdom |
Published | 14 Jan 2017 |
Availability | Not yet available |
Preface 1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analy