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Routledge Handbook of International Sport Business
Anybody working in sport business today has to have an international perspective. This book offers an in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law.
| Author(s) | Edited by Mark Dodds, Kevin Heisey, Aila Ahonen. |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback / softback |
| Pages | 420 |
| Published in | United Kingdom |
| Published | 25 Feb 2020 |
| Availability | POD |
Anybody working in sport business today has to have an international perspective. This book offers an in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law.
Introduction [Mark Dodds, Kevin Heisey and Aila Ahonen] Part 1: International Sport Business Strategy 1. Export of National Sport Leagues [Herbert Woratschek, Guido Schafmeister and Tim Stroebel] 2. Sport Business Intelligence and Data-Driven Decisions: T
Mark Dodds is a Professor of Sport Management at SUNY Cortland, USA. Mark earned a JD from Marquette University Law School and is a doctoral candidate at the University of Jyvaskyla, Finland. His research interests include legal issues in sport business a
