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Promotional Marketing Law: A Practical Guide
Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion.
| Author(s) | By Philip Circus. |
|---|---|
| Publisher | Bloomsbury Publishing PLC |
| Format | Paperback / softback |
| Pages | 314 |
| Published in | United Kingdom |
| Published | 28 Feb 2011 |
| Availability | Available |
Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion.
Introduction to the legal and self-regulatory controls on sales promotion and direct marketing The self-regulatory controls examined Contractual issues and distance selling Prize Promotions Data protection issues Intellectual property Price pr
In addition to his Lawmark consultancy practice, Philip Circus is Legal Affairs Director of the Institute of Sales Promotion (ISP), Legal Advisor to the British Promotional Merchandise Association (BPMA) and Regulatory Affairs Consultant for the Internet
