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Handbook of Media Management and Economics
| Author(s) | Edited by Alan Albarran, Bozena Mierzejewska, Jaemin Jung. |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Hardback |
| Pages | 496 |
| Published in | United Kingdom |
| Published | 13 Apr 2018 |
| Availability | Available |
Dedication Page List of Contributors Editorial Review Board Table of Contents Foreword Paulo Faustino Preface PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW 1 Media Management and Economics Research: A Historical Review Alan B.
Alan B. Albarran is a Professor of Media Arts at The University of North Texas in Denton, TX. Dr. Albarran has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics.
