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Customer Fraud and Business Responses: Let the Marketer Beware
From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it.
| Author(s) | By Kelly T. Tian, Bill Keep. |
|---|---|
| Publisher | Bloomsbury Publishing Plc |
| Format | Hardback |
| Pages | 272 |
| Published in | United States |
| Published | 30 Dec 2001 |
| Availability | Not yet available |
From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it.
Preface The Emergence of Customer Fraud Activity Let the Seller Beware The Social Environment that Encourages Customer Fraud Customer Fraud as a Form of Resistance to Modern Business Customer Fraud Acts Product Acquisition Fraud Product Return Frau
KELLY TIAN is Associate Professor of Marketing at the University of Kentucky, where she teaches graduate and undergraduate courses on ways to design consumer behavior research./e Formerly an insurance claims investigator trained to detect fraudulent behav
