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Case Studies in Sport Communication: You Make the Call
Author(s) | Edited by Terry Rentner, David Burns. |
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Publisher | Taylor & Francis Ltd |
Format | Hardback |
Pages | 280 |
Published in | United Kingdom |
Published | 21 Aug 2018 |
Availability | Not yet available |
PART 1: FRONT OFFICE SECTION 1: STRATEGIC COMMUNICATION 1. "There's No Media Plan for the First Gay Player in the NFL": A Case Study of the Saint Louis Rams Drafting Michael Sam Karen L. Hartman 2. Civic Recovery in the Aft
Terry L. Rentner, Ph.D., is professor in the School of Media and Communication at Bowling Green State University (BGSU). She teaches public relations and journalism courses at the undergraduate level, including sport PR, and pedagogy, health communication