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Advertising Law and Regulation
Focuses specifically on advertising law and the myriad rules controlling the advertising industry. This guide covers various aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It also includes coverage of contract law, breach of confidence, copyright and data protection.
Author(s) | By Giles Crown, Oliver Bray, Rupert Earle. |
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Publisher | Bloomsbury Publishing PLC |
Format | Hardback |
Pages | 1048 |
Published in | United Kingdom |
Published | 30 Nov 2010 |
Availability | Out of stock |
Focuses specifically on advertising law and the myriad rules controlling the advertising industry. This guide covers various aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It also includes coverage of contract law, breach of confidence, copyright and data protection.
Part 1 General Legal Areas: Consumer protection; Defamation; Malicious falsehood; Trade marks; Passing off; Comparative advertising; Contract law; Deceit and misrepresentation; Breach of Confidence; Privacy; Data protection; Copyright and moral rights; Eu
Giles Crown is Head of the Media, Brands and Technology Department at Lewis Silkin LLP. Oliver Bray is a specialist in advertising and marketing law, having worked with agencies and major brand owners all his career, including those in retail, publishing,